Yearning for new body variations
Yearning for new body variations The 3 compact car is credited with boosting sales for Mazda by as much as 50%, thanks to its saloon and hatchback models offered in 2.0-litre form and priced at one million baht. Mazda then followed up with a cheaper 3 hatchback in 1.6-litre form priced under one million baht.Ford followed suit after unveiling its Focus sedan and hatchback bodies in 1.8-litre form. Also adding spice to the segment is the Chevrolet Optra Estate which is a reasonably priced station wagon.
In the premium segment, there's the A- and B-class from Mercedes-Benz. The A-class is affectionately called the luxury version of the Honda Jazz and will be assembled locally early next year.
BMW also joined the battle with the 120i hatchback. Models from other brands are coming next year like the Toyota Yaris and the Nissan Tiida.
Car magazines Since 2004 there has been a noticeable growth in the number of Thai-language magazines with foreign mastheads. Their forte is variety and interesting literature from Thailand and abroad. Car enthusiasts now get a chance to absorb what's happening in the industry around the world. Straight news, comparisons, test drives of every kind like supercars that average Thais would never lay their hands on.
Glossy pages, colour and great layout helped expand readership. From last year, it was AutoBild from Germany, a wholly-owned foreign venture. The rest was a "spending spree" by Thai investors such as Car from Britain. In 2005 came Autocar and Top gear, also British magazines. It was rumoured that the latter also got television rights to the popular television (BBC) automotive programme.
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