BEST IN LUXURY VEHICLES
Mercedes-Benz claims it has 53% of the premium vehicle market (over two million baht price bracket). And when you have that much, you are the market which is why DaimlerChrysler (Thailand) CEO Karl-Heinz Heckhauser gets the nod.
With sales of more than 3,700 units, the three-pointed star marque enjoys a comfortable 1,700-unit lead over its nearest rival in the segment despite a 16% drop this year.
Heckhauser is a typical Horatio Alger story where he started from a blue-collar production line worker at the Stuttgart factory and climbed up the corporate ladder. With a 40-year career under his belt and a vision for successful market trends, Heckhauser is the embodiment of Mercedes-Benz in Thailand.
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