dealerships
Because the factory invoice car price isn't what the dealer really paid for the car. Why? The dealer receives rebates, incentives, and bulk discounts directly from the manufacturer. We know which dealers are getting the best discounts and put you in contact with them.
Most dealerships are happy if they make $1500 - 2000 profit on any new car which usually means they can sell the car below invoice. The dealer then knows they can increase that profit by adding on extras or providing financing. Always use the invoice price as a reference point to negotiate a better deal and you could save thousands.
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